After months of development and research, your latest product is ready. You’d like to give it the best possible chance to succeed in your chosen marketplace by creating a landing page – but without additional plugins, most themes don’t offer suitable functionality out of the box.
A landing page is a fantastic way to showcase your latest product. Visitors to your site can see images, watch video, and read user testimonials and tech specs, all in one place – and all the while you get to send them down the sales funnel, ready and waiting at the end to exchange their interest into cold, hard cash.
Fortunately, there are plenty of WordPress themes that enable you to create stylish and engaging landing pages with ease, and below, you’ll find over thirty of the best to start building interest, generating leads, and making that all-important sale.
Showcasing your apps the way you want is what Ray was designed to do. CKThemes have given Ray five demo pages and eight page introduction designs in both light and dark styles, alongside the one-page templates.
As far as its design features go, Ray is fully responsive and neatly organized to show your apps’ features. Parallax and animation effects make your content pop as it fills the screen. Customizing your page is easy with six color schemes, a number of Google Fonts and more than 160 icons from Simple Line Icons WebFont and IcoMoon Font.
Ray’s other features include integrated forms, eight social media icons, and detailed documentation complete with PSD files.
With a simple, striking design, sharing your app with the world takes on a whole new look with everything Ray has to offer.
Landing pages are a great way to convert people on the fence about your product or service into full-fledged, paying customers. It goes without saying that a compelling design goes a long way towards boosting sales. LandKit could be just the theme to help you achieve that.
There are 12 home page designs to choose from within LandKit, and each can be installed with one click. This is a great way to get started quickly, or to simply discover what you can do with the theme. To tweak your landing page further, you can use the bundled Hybrid Composer plugin to construct it, choosing from over 70 different elements and 12 header styles.
There’s much more on offer with LandKit, including a selection of Google and Typekit fonts, hundreds of menu options and icons, a portfolio builder, comprehensive documentation, round-the-clock support, and a wealth of additional elements and features.
While many themes promise much but deliver below expectations, LandKit can hold its head up high. It’s a stellar theme for building not only a landing page, but an entire website. Plus, it’s a steal for the price!
It doesn’t take more than a glance to see that Landing is the fruit of considerable labor. One might not unreasonably call it the ultimate landing pages theme for WordPress, given the breadth and depth of its functionality and flexibility.
Visually speaking, Landing is dominated by full screen media and a scrolling parallax effect. It’s pretty well executed, but nothing new in itself. Where Landing truly shines is in its drag and drop layout builder, coupled with a plethora of landing page templates.
You’re likely to be able to find a landing page design specific to your requirements. Once you’ve found it, you can import the demo data, then just replace it as you see fit with your own copy and media. If you’re not particularly tech-savvy and you want a theme to hold your hand through the design process, Landing could be for you.
One of the final steps for your finished product is convincing people to buy it with a strong landing page. For a theme focused not only on design, but on generating leads from your landing page, look to Stratus.
Customizations are accessed from a dashboard admin panel, and in addition to parallax background images, a full color palette, and over 700 Google Fonts, Stratus’ custom drag-and-drop page builder enables you to create almost any landing page layout.
For prominently displaying information ‘above the fold’, Stratus enables easy header customization – with the choice of either a sticky or transparent header based on user scrolling. Full-screen images and calls to action can be displayed prominently with the bundled Master Slider Pro plugin. To help convert leads to sales, Stratus is compatible with the Formidable Forms plugin, and includes a number of form templates to get you up and running.
Themovation have provided a downloadable Photoshop file for landing page mockups, along with a child theme, so that your customizations aren’t compromised by theme updates. If you like any aspect of the demo content, it can be imported from an XML file within the dashboard.
Overall, Stratus is a well-thought out theme, and offers you almost everything to create a strong landing page and turn leads into sales.
Top to bottom, your landing page should ‘wow’ visitors. After all, this will be the first impression – and a great first impression delivered by a theme such as TheGem could increase interest and ultimately improve conversions.
The first element in a good landing page is a strong hero section, and in this regard, TheGem has you covered. It comes bundled with three high-quality slider plugins to create full screen calls to action – Slider Revolution, LayerSlider, and NivoSlider. When it comes to the rest of your layout, you can choose from one of over 150 demo templates, and if you have specific requirements you can employ the bundled Visual Composer plugin to create almost any layout imaginable.
In addition, TheGem can utilize video backgrounds, and includes elements such as pricing tables to help showcase your products and services.
Your landing page should be impressive, and to create one you’ll need a standout theme such as TheGem. It’s definitely a stellar offering, and is well worthy of your consideration.
LaunchKit is an engaging, responsive, full screen landing page template designed with startups in mind. Its framework is highly adaptable and offers a plethora of options for kicking off your project in style. It’s also incredibly versatile – capable of handling sites for any business or individual, from agencies and gyms to someone updating a personal blog.
LaunchKit offers a number of features for customization, made easy with the Visual Composer plugin. You can choose from three header layouts, seven footers and more than 30 fully customizable page builder elements, and you have full control over color schemes and fonts. LaunchKit also comes with more than 50 uniquely designed content blocks and unlimited layout options. If you’d rather not start from scratch, you can choose from several templates.
Besides customization, LaunchKit has a number of other features. It includes parallax effects for your images, the WPML plugin for translation, and the Gravity and Contact Form 7 plugins for creating forms. It is also SEO ready and provides extensive documentation.
With everything it has on offer, LaunchKit can give your site a professional, contemporary look, no matter your purpose.
While important considerations for some are how many plugins are bundled with a theme, or how many widgets and sidebars you can create, for others the look is just as important (as it should be!). For a theme focused on enabling extensive customization of your landing page, consider Urip.
The developers, Ninetheme, have put customization in Urip front and center. From the custom admin panel you can tweak almost any element – among other options, there is a full color palette, and over 600 Google Fonts. If you can’t find the right typeface within those, the admin panel enables you to upload custom fonts.
Urip includes 15 custom sections (including testimonials and carousels), and almost all included elements have a shortcode – enabling you to place elements almost anywhere within your design. Prominent calls to action can be created with the bundled Revolution Slider plugin, and If you need to customize your landing page even further, you can do so with the bundled Visual Composer plugin.
Ninetheme are looking to get you started quickly – they offer video tutorials alongside extensive documentation, and the demo content has been made available via a one-click option in the admin panel. With free lifetime updates included in the price, Ninetheme have committed to development over the long-term.
In Urip, Ninetheme have created a workhorse landing page theme, while sidestepping the bloat found with other themes. If you’re looking for a heavily customizable theme without unnecessary features, Urip is ideal.
When it comes to customer conversions, a well-designed landing page is crucial – and with a flexible theme such as Arlo you can create a stunning design.
Arlo is definitely not a one-trick pony, as evidenced by the wealth of demo sites available. For landing pages, we’re focusing on the one-page layout demo, which you can import to your site with one click to get up and running in a hurry. For additional design tweaks (or if you have your own design requirements), you can press the bundled Visual Composer plugin into service.
The theme is highly customizable, with over 600 Google Fonts to choose from, and a selection of custom shortcodes (including Google Maps, counters, and interactive elements) to enhance the look of your website. In addition, Arlo offers smooth scrolling, has impressive animations – especially on its portfolio pages – and looks gorgeous on high-resolution displays.
We’re impressed by Arlo – it’s highly customizable and looks the business. It should go straight to the top of your shortlist regardless of the other contenders you’re considering.
Kodax is a beautiful full screen landing page theme that is both responsive and retina ready. More website than landing page, the theme includes a bevy of page templates, including full width, content with sidebar, price table, team, knowledge base and more.
Kodax includes gallery options, so you can easily use the theme as a portfolio or design studio side. Built-in gallery types include Flexslider, Isotope, lightbox, video, audio and portfolio. For customization options, this theme features 600+ Google fonts, 350+ Font Awesome icons, 23 custom shortcodes, five post formats, three blog styles and dark or light skins. If you’re an app developer, you’ll love the seven high-resolution smart object slides that Kodax comes with.
General purpose themes are perfectly acceptable for many types of websites, but for something as important as a landing page, you may want to turn to a purpose-built product. Leadinjection could be your go-to solution for landing pages.
This theme includes everything you need to create a high-converting landing page, and you can be up and running within minutes by using one of six pre-built layouts. Alternatively, you could create almost any layout imaginable with the bundled Visual Composer plugin.
Leadinjection also includes the leadModal plugin – a modal pop-up tool that displays after a visitor clicks on a button, link, image, or text. What’s more, it can be set to appear after a certain amount of time, or to display when a user begins to exit your site. This feature isn’t offered by many other themes, and it shows that the developers have thought long and hard about what site owners need to increase conversions.
While general purpose themes have their place, a theme that’s designed specifically for the task at hand can often provide better results. When designing landing pages, Leadinjection is undoubtedly a go-to option.
As we’ve mentioned elsewhere in this list, selecting a theme designed for the task at hand is often a good idea. However, even purpose-built themes needs to stand out in some way, or they will struggle to get noticed. StartIT is hoping it can do enough to get your attention.
There’s plenty to like about StartIT. There are 12 demo layouts to choose from, and the bundled Visual Composer page builder will help you take care of any design tweaks or even allow you to build a completely custom layout. Furthermore, there’s an extensive color palette and over 600 Google Fonts to choose from to match your website to your brand’s style. However, there’s little else where StartIT excels.
For a start, other than Visual Composer, there are no standout features or plugins, and scrolling is jerky – likely due to the parallax backgrounds – but other themes with these elements perform much better in this regard. Finally, the theme’s name is spelled incorrectly in one location on the developer’s demo site – a particularly sloppy oversight.
In a nutshell, StartIT will need to beat out a number of more polished themes to win you over – but it does offer enough design flexibility to make it onto your shortlist (although we’d place it near the bottom).
Petrichor is a responsive landing page template that seems ideal for tech-focused product launches. It has a fully customizable front page that you can control in the admin and see a side-by-side preview of changes. In fact, the theme’s demo lets you take the admin for a test drive!
Petrichor includes six header backgrounds, four header types, nine color themes, 30+ theme options and a list of standard shortcodes. Best of all, if you decide down the road that you no longer need it to function as a landing page, you can use the theme to expand into a full site complete with sidebar, blog and comments.
A clean, responsive theme from Playnethemes, Landy is perfect for showing off your mobile apps. It’s easy to modify out of the box, especially if you use the demo content that’s included.
Customization is a cinch with the variety of available options. More than 12 home page layouts – with plugins for adding images, videos and sliders – make Landy very flexible. You can change background colors and images, as well as text and header colors for each item on your site. Display or hide download buttons and a subscribe form widget in the header and footer. Choose whether you want a footer on inner pages, or whether to stick an image to the bottom of the screen. You can also include various sliders, and display your content in either full width mode, or can be aligned to the right of the screen.
Landy also provides translation readiness, scrolling navigation, shortcodes and social media icons. It is compatible across all browsers and includes documentation.
Simple and beautiful, Landy is a fantastic choice for showcasing your apps.
The developers of Foundry, TommusRhodus, are well known for developing quality themes. By installing their landing page demo – which they call a ‘concept’ –, you can parlay some of that quality design right into your own website.
Throughout Foundry you’ll find well thought-out design and functionality. While there are over 25 concepts to choose from, you can also use the bundled Visual Composer plugin to create almost any layout imaginable.
Along with the some standard tools for creating your layouts, Foundry also offers a number of pre-built image and text templates for creating graphs, charts, and tables. These are a welcome addition, useful for promoting your service’s benefits to customers, and something we haven’t seen in any other theme.
Foundry also offers silky smooth scrolling – although it is a little slow for our tastes – and a host of videos on their YouTube channel to get you up and running straight away.
Overall, we like Foundry a lot – not only due to its cool graph and chart templates, but also because of its polished, professional design. We think it should be one of your first ports of call.
JustLanded is a responsive landing page theme that’s loaded with options and tools. The powerful theme admin panel lets you set up and customize your landing page without going near any code. Creating your page layout is easy with pre-made landing page blocks that include feature list, pricing table, call to action buttons and others. A fully customizable banner gives you the flexibility to feature a static image, image slider, video or custom content in your header.
If you’re interested in building up your mailing list, JustLanded integrates mailing list functionality for MailChimp and AWeber and includes a signup form widget. The theme also includes WooCommerce integration in case you’re interested in eCommerce functionality on your site.
Dikka is a stylish, responsive, multipurpose theme that is flexible enough to work well for just about any website. It features two one-page templates: a multi-use page and a landing page for app presentation. This theme is based on the Bootstrap framework and is cross-browser compatible.
Dikka has a number of customization options, such as normal and masonry blog layouts, a customizable footer, and several portfolio blocks. You can further customize your portfolio page with the included CubePortfolio plugin. Create a variety of page layouts with 45 drag-and-drop widgets, and use the admin panel to change your color scheme, fonts and header style. If you like to add icons Dikka comes with over 1400, split into five collections, including Font Awesome and Genericons.
Dikka’s other features include SEO optimization, parallax effects, video backgrounds and shortcodes. It is also translation ready with the WPML plugin, and enables you to sell your stuff with the WooCommerce plugin.
Designing an effective and stylish site for your business becomes that much easier with Dikka.
Convertible is a landing page in the true sense of the word. This design from Elegant Themes is a single-page layout that scrolls vertically, with no distracting navigation to take visitors away from your sales message. It’s a great option if you’re looking to drive search traffic to a sales page, whether you’re selling a single product, course, membership or just gathering prospect information prior to your product launch.
Convertible comes with a drag-and-drop page builder that makes it easy for you to create your page visually, rather than using shortcodes. Use buttons, lists, image sliders, ribbon header, quotes, testimonials, video embedding and other options to create endless landing page combinations.
Ensconce is a unique responsive landing page template that features a full screen video header that supports YouTube and local video files. If you’re not a fan of the video header, you can opt for a full width slider in the header instead.
Like some of the other themes on our list, Ensconce includes a theme customizer panel in the admin that lets you see a side-by-side preview of your changes. This can help you quickly sort through some of the 50+ theme options, including nine color pickers that allow for unlimited options, 12 hand-chosen Google fonts, five sidebar areas and more.
Agile, designed to showcase apps, can actually be used for a wide variety of purposes – from personal portfolios to corporate sites. With its parallax backgrounds and wide, responsive design, it looks first-rate while functioning as intended.
Agile comes with a range of notable features. For example, it is integrated with the WooCommerce plugin for selling your products and supports slider plugins like Revolution Slider and Nivo Slider for stunning slideshows. It’s also compatible with the WPML translation plugin and is designed with SEO in mind.
Agile offers advanced customization features. It’s bundled with the Visual Composer plugin, giving you practically unlimited layout options, sidebars and color schemes, and access to more than 500 fonts. In addition, you have six custom post types to choose from, options for a single- or multi-page site, and more than 1,500 retina-ready icons. A child theme is also included, along with more than 70 shortcodes.
Bold, flat and ready to do business; Agile will meet your needs, whatever your project.
LandX is a slick, multipurpose template, excellent for a variety of purposes including – but not limited to – blogging, portfolios and product showcases. Built on the Bootstrap framework with HTML5 and CSS3, LandX is fully responsive and beautifully designed, and is compatible across all browsers.
In terms of customization, LandX gives you variety and versatility. It includes at least four home page styles and unlimited color and Google Font options, as well as eight pre-designed color schemes and more than 700 icons. In addition, LandX gives you a shortcode generator for yet more customization. Parallax scrolling adds a stylish touch to a good, clean design.
Besides its customization features, this theme from themeperch supports a number of plugins, including MailChimp for site subscription, WooCommerce for your selling needs and Revolution Slider for brilliant slideshows. It also includes a pricing table, a working contact form and a video introduction. Its documentation comes with clean, well-commented codes.
A versatile and elegant design, LandX is well suited to showcasing your products.
Caelus is a different kind of landing page, in more ways than one. The first and most noticeable difference is the amazing retro design of the background graphics, which are illustrated to look like handmade paper. The other difference is the simple, minimal content that the theme uses.
Caelus is a beautiful option for anyone who wants to countdown to a launch or make an announcement with style. The theme has two layout versions: landing page and coming soon. You have the option of using a full-color style or a sepia version. Beyond that, you can also choose between four bold headline fonts and eight custom widgets.
Nostalgia is a bold and beautiful responsive landing page theme that is jQuery powered. The page is divided into sections, including hero, sliding gallery carousel, features section with accordion and video preview, testimonials, isotope filtered gallery, contact with map of location and working contact form, social networking and newsletter.
The extensive admin panel lets you add a custom logo, set up your page appearance, change fonts, add Google Analytics code and more. In addition to a number of other customization options, there are 19 shortcodes, 10 social icons, 20 features icons, lightbox transition effects and 20 custom background overlay styles.